The Company:

A Allen & Son are committed to providing the highest level of service for our clients and ensuring they receive value for money at all times.

In today’s complex business world, everyone needs reliable, professional help managing their business finances and this is an area A Allen & Son excels in.

The Website Design Brief:

A.Allen & Son, approached Fuze with an objective to enhance the aesthetic and functional aspects of their website. Their primary aim was to retain the existing structure of the site while focusing on improving its visual elements—specifically the colour schemes and fonts. Furthermore, they sought to ensure that the site was fully optimised for seamless performance on tablet and mobile devices.

Objectives

The key objectives for the redesign of the A.Allen & Son website are as follows:
• Visual Enhancement: Introduce new colour palettes and fonts to refresh the website’s appearance.
• Responsive Design: Ensure the site is fully functional and visually appealing on tablets and mobile devices.
• Consistency: Maintain the overall structure and layout of the existing site to preserve brand identity and user familiarity.

Scope of Work

To achieve the objectives outlined, the project will encompass the following tasks:
• Colour Scheme Update: Develop a new, cohesive colour palette that aligns with A.Allen & Son’s brand identity and enhances visual appeal.
• Font Selection: Choose modern, legible fonts that improve readability and complement the new colour scheme.
• Responsive Design Implementation: Optimise the site’s layout, images, and other elements to ensure they display correctly on tablets and mobile devices.
• Testing and Quality Assurance: Conduct thorough testing on various devices and browsers to ensure consistent performance and appearance.

Design Requirements

The design philosophy for the A.Allen & Son website can be summarised as follows:
• Brand Consistency: The new design should reflect the company’s branding and identity.
• User Experience: Enhance user experience by making the site more visually appealing and easier to navigate.
• Accessibility: Ensure the site meets accessibility standards, making it usable for all visitors.
• Modern Aesthetics: Introduce clean, contemporary design elements without compromising the site’s existing structure.

Colour Schemes and Fonts

The introduction of a new colour palette and font selection is crucial to the redesign. The selected colours should:
• Complement each other and create a visually harmonious look.
• Align with A.Allen & Son’s brand identity.
• Enhance readability and user engagement.

Responsive Design

Responsive design is a fundamental aspect of the redesign project. The site must:
• Adapt smoothly to different screen sizes, including tablets and mobile phones.
• Ensure that all elements, including images and text, are appropriately scaled and positioned.
• Provide a consistent user experience across all devices.