The Company:

Lions Paw is all about a flexible approach to therapy. They have a range of different techniques in their tool box to help individuals that need help and counseling cope.

The Brief:

Lions Paw, a promising start-up, came to FUZE to establish a strong online presence through comprehensive branding and a well-designed website. The primary goal is to create a single landing page that not only showcases the brand but also facilitates easy communication with potential clients.

Objectives

• Brand Identity: Develop a distinctive and cohesive brand identity that resonates with the target audience and reflects the core values of As Lions Paw.
• Website Design: Create an aesthetically pleasing, user-friendly, and responsive single landing page that aligns with the brand’s identity.
• Contact Functionality: Ensure seamless communication options including click-to-call, email, and a fully functional contact form.

Target Audience

The primary audience for As Lions Paw includes:
• Potential customers seeking the company’s services.
• Business partners and collaborators.
• Investors looking for promising start-ups.

Branding Requirements

Logo Design: Develop a versatile and memorable logo that can be used across various platforms including the website, social media, and marketing materials.
Colour Palette: Establish a colour palette that reflects the brand’s personality and ensures visual consistency.
Typography: Select fonts that enhance readability and complement the overall design.
Website Functional Requirements

Design and Layout

• Visual Appeal: The landing page should be visually engaging, reflecting the brand’s identity through the use of the colour palette, typography, and imagery.
• Responsive Design: Ensure the website is fully responsive and functions seamlessly on various devices and screen sizes.
• User Experience: Prioritise an intuitive and user-friendly layout that guides visitors through the site and encourages interaction.

Content Requirements

• Introduction: A brief and compelling introduction to As Lions Paw, highlighting its mission, vision, and unique value proposition.
• Services: A concise overview of the services offered by the company.
• Call to Action (CTA): Clear and prominent CTAs encouraging users to get in touch or learn more about the services.

Technical Requirements

• Hosting and Domain: Advice on hosting options and securing a suitable domain name.
• Content Management System (CMS): The site should be built on a user-friendly CMS that allows for easy updates and maintenance by the As Lions Paw team.
• Analytics and Tracking: Integrate analytics tools to monitor website performance and user behaviour.
• SEO Optimisation: Implement basic SEO practices to ensure the site is search engine friendly.