The Company:

Bolshaw’s farming heritage that spans four generations, and with continued agricultural interests, Bolshaws fully understands the benefits of good lime products in maximising the profitability of its customers.

The Website Design Brief:

Bolshaw approached Fuze with a straightforward yet impactful web redesign brief. The primary objective is to hone in on the core industry sectors they supply to, thereby enhancing the overall user experience on their website. This brief outlines key aspects to be integrated into the redesign to achieve a seamless and user-friendly website that effectively communicates Bolshaw’s expertise and services.

Objectives

• Focus on Core Industry Sectors: Highlight the main sectors Bolshaw caters to, making it easy for users to find relevant information.
• Enhanced User Experience (UX): Improve website navigation and usability to ensure visitors have a smooth and engaging experience.
• Optimised Content: Provide clear and concise information about services and products, tailored to the needs of each industry sector.
• SEO Optimisation: Implement SEO best practices to improve search engine rankings and drive organic traffic to the site.

Design and Aesthetics

The redesigned website should reflect Bolshaw’s brand identity, with a modern and professional aesthetic. Key design elements include:
• Responsive Design: Ensure the site is fully responsive and accessible across all devices, including desktops, tablets, and mobile phones.
• Visual Hierarchy: Use visual hierarchy to guide users through the site, highlighting essential information and calls to action.
• Consistent Branding: Maintain consistent use of colours, fonts, and imagery that align with Bolshaw’s brand.