The Company:

Shannon is a well established technical product development company and UK Agent for a small number of niche global manufacturers. They specialise in developing, marketing, and selling products for heat protection, high-temperature thermal insulation, ventilation, noise reduction and vacuum lifting applications.

Their products are used in a variety of sectors including off-highway machinery, automotive & commercial vehicle industries, motor homes and caravans and also factory automation.

The Website Design Brief:

Shannon approached Fuze Digital with a straightforward redesign brief. The primary objective was to retain the existing structure of their website while enhancing the overall visual appeal. This included updating the colour schemes and font styles to create a more modern and engaging aesthetic.

Project Goals:

• Maintain Site Structure: Ensure that the website’s current layout and navigation remain unchanged to preserve user familiarity and ease of use.
• Enhance Visual Elements: Update the colour palette and typography to achieve a fresh and contemporary look that aligns with the brand’s identity.
• Improve Cross-Device Compatibility: Optimise the website’s design to ensure seamless presentation and functionality on both tablets and mobile devices, providing an optimal user experience across all platforms.

Design Requirements:

• Colour Palette: Develop a cohesive and appealing colour scheme that complements the brand’s image and enhances the overall visual appeal of the website.
• Typography: Select and implement fonts that improve readability and contribute to a modern, professional appearance.
• Responsive Design: Ensure the website is fully responsive, adjusting smoothly to different screen sizes and orientations, particularly focusing on tablets and mobile devices.