The Company:

Alken Engineering Ltd is a leading specialist in the provision of engineering services to The United Kingdom & Europe Manufacturing located in Thornsett, New Mills, North Derbyshire. Established 1975 it moved to its present purpose built premises in 1999.

The Website Design Brief:

Alken Engineering reached out to Fuze with a straightforward redesign brief. They wanted to freshen up their website while keeping its overall structure the same, making sure it looks great on tablets and mobile devices.

Objectives:

• Maintain Structural Integrity: Keep the core layout and functionality of the existing website as it is.
• Modernise Design: Give the website a fresh, modern look that reflects a contemporary and professional image.
• Responsive Design: Ensure the site works perfectly on all devices, including desktops, tablets, and mobile phones.
• Enhanced User Experience (UX): Make the website easy to navigate and enjoyable to use.

Design and Aesthetics:

The redesigned website should showcase Alken Engineering’s brand identity with a modern and professional look. Key design elements include:
• Consistent Branding: Use Alken Engineering’s brand colours, fonts, and imagery to create a cohesive look and feel.
• Responsive Design: Make sure the design adapts smoothly across all devices, from desktops to tablets and mobile phones.
• Visual Hierarchy: Use visual hierarchy to guide users through the site, highlighting the most important information and calls to action.
• Optimised Content: Provide clear and concise information about services and products, tailored to the needs of Alken Engineering’s audience.