The Company:

eLOV cover Macclesfield for all of our eLOV cargo bike deliveries. They deliver for local Macclesfield business and are currently expanding their reach.

The Brief:

eLOV approached FUZE with a straightforward objective: to establish an online presence with a swift turnaround. The primary goal was to create a clean and simple website that would effectively showcase eLOV’s brand while informing users about their environmentally-friendly delivery mission. Initially, the brief called for a minimalist design that would capture the essence of eLOV’s commitment to green deliveries.

Objectives

• Online Presence: Develop a visually appealing and user-friendly website that reflects the eLOV brand.
• Brand Communication: Clearly communicate eLOV’s green delivery mission to the end-users.
• eCommerce Integration: Implement a solution for booking cargo bike deliveries online.
• Quick Turnaround: Ensure the project is completed within a short time frame.

Target Audience

The primary audience for the eLOV website includes environmentally-conscious consumers, businesses looking for sustainable delivery solutions, and individuals interested in convenient, eco-friendly transportation options.

Design Specifications

• Clean and Simple Design: The website should have a minimalist aesthetic, focusing on ease of navigation and user experience.
• Responsive Design: Ensure the website is fully responsive and accessible on all devices, including desktops, tablets, and smartphones.
• Brand Alignment: The design should align with eLOV’s branding, using their colour scheme, logo, and visual elements consistently.

Content Requirements

• Homepage: An engaging landing page that introduces eLOV and highlights their green delivery mission.
• About Us: A section detailing the company’s history, values, and commitment to sustainability.
• Services: Information on the various delivery services offered, including cargo bike deliveries.
• eCommerce Platform: A user-friendly interface for booking deliveries, including secure payment options.
• Contact Us: A contact form and relevant contact information for customer inquiries.

Technical Requirements

• Content Management System (CMS): Utilise a CMS that allows for easy updates and management of website content.
• Security: Implement robust security measures to protect user data and ensure secure transactions.
• Analytics: Integrate analytics tools to monitor website performance and user behaviour.