The Company:

Founded as a family business in North West Derbyshire in April 1975, they are celebrating 46 years of quality fitted carpets. They can supply and fit a complete range of carpets from excellent value tufted varieties, up to the highest quality.

The Brief:

Jacksons Carpets approached Fuze Digital with the aspiration of developing a straightforward, clean, and effective responsive website. Our goal is to ensure that the new website remains in line with contemporary design trends while maintaining a seamless transition from the pre-existing website.

Project Overview

Jacksons Carpets requires a website that is not only aesthetically pleasing but also user-friendly and fully responsive across all devices. The primary objective is to create a modern design that aligns with their established brand identity and provides an intuitive user experience.

Key Objectives

• Responsive Design: The website must be fully responsive, providing an optimal viewing experience across a range of devices, including mobiles, tablets, and desktops.
• Consistent Design Language: The new design should complement the pre-existing website, ensuring a seamless visual and functional transition.
• Modern Aesthetic: The design should incorporate current web design trends, reflecting a clean and professional look.

Visual Identity

The design should reflect Jacksons Carpets’ brand identity, utilising their colour palette, typography, and imagery to create a cohesive and recognisable look. Consistency is key to ensuring that users experience a seamless journey between the old and new elements of the website.

User Experience

The site must be intuitive and easy to navigate, guiding users effortlessly to key information and services. Emphasis should be placed on clear call-to-actions, a logical information hierarchy, and accessible content.

Content Integration

All existing content from the pre-existing website should be incorporated into the new design, ensuring it is presented in an updated and engaging manner. New content should be created to highlight Jacksons Carpets’ latest products and services.

Technical Requirements

The website should be built using the latest web technologies, ensuring compatibility with all major browsers and devices. SEO best practices should be implemented to enhance search engine visibility. Additionally, the site should be optimised for fast loading times and overall performance.