The Company:
Established in 2011, Whiter than White was set up by Sam White to provide high-quality cleaning and housekeeping solutions to both domestic and commercial properties.
The Brief:
Our goal is to develop a clean, modern, and user-friendly website that offers a seamless experience across all devices. The website will serve as a key touchpoint for our audience, providing essential information and interactive features. In this initial phase, we aim to integrate functionalities for uploading CVs and requesting quotes. Following this, we will introduce a laundry pick-up booking service as part of the next stage of the project.
Objectives
• Design a visually appealing and contemporary website that aligns with the latest web design trends.
• Ensure the website is fully responsive, providing an optimal viewing experience on desktops, tablets, and mobile devices.
• Develop intuitive forms for users to upload their CVs and request quotes efficiently.
• Plan for the integration of a laundry pick-up booking service in the project’s subsequent stage.
Target Audience
Our target audience includes job seekers, organisations looking to hire, and individuals in need of laundry services. The website should cater to their needs by offering easy navigation, clear information, and straightforward processes for uploading CVs, requesting quotes, and booking services.
Design and Aesthetics
The website’s design should reflect a modern and minimalist aesthetic, emphasising clean lines, ample white space, and a cohesive colour scheme. The typography should be clear and legible, with a focus on enhancing user experience. Images and graphics used throughout the site should be high-quality and relevant to our services.
Functional Requirements
Responsive Design
The website must be fully responsive, ensuring compatibility with various screen sizes and devices. It should automatically adjust its layout and elements to provide an optimal viewing experience, whether accessed on a desktop, tablet, or smartphone.
CV Upload Form
A user-friendly form for uploading CVs should be integrated into the website. This form should include fields for personal information, contact details, and a file upload feature that accepts common document formats such as PDF and Word.
Quote Request Form
The website should feature a straightforward form for requesting quotes. Users should be able to provide necessary details about the services they require, including fields for their contact information and specific request descriptions.
Future Enhancements
In the next stage of the project, we plan to incorporate a laundry pick-up booking service. This feature will allow users to schedule laundry pick-ups directly through the website, selecting their preferred dates and times. The booking system should be intuitive and integrate seamlessly with the website’s existing design and functionality.
Technical Requirements
• The website should be built using a reliable and scalable content management system (CMS) such as WordPress or Joomla.
• Ensure cross-browser compatibility, supporting the latest versions of major web browsers including Chrome, Firefox, Safari, and Edge.
• Implement search engine optimisation (SEO) best practices to enhance the website’s visibility on search engines.
• Ensure website security by implementing HTTPS, secure form submissions, and regular security updates.