The Company:

Beyoo Aesthetics provide aesthetic procedures, from lip fillers, anti-wrinkle injections, cheek enhancements, chemical peels to performing full non-surgical face lifts.
Beyoo’s aim is to have their customers leave the salon still looking like themselves, just fresher and more youthful.

The Website Design Brief:

Beyoo came to FUZE with the aim of this project is to build a website from scratch with a clean, fresh, modern design. The site should be visually appealing, easy to navigate, and provide a seamless user experience. A fully functional blog is a core component of the build, enabling the client to keep their audience up to date with interesting and informative news updates.

Objectives

• Develop a new website with a clean and modern design.
• Ensure the website is user-friendly and easy to navigate.
• Integrate a fully functional blog for regular news updates.
• Optimise the site for both desktop and mobile devices.
• Ensure the website is SEO-friendly to improve search engine rankings.

Target Audience

The website should cater to the client’s existing customers, potential new clients, and the general public interested in the client’s services and updates.

Design and Style

The website should embody a clean, fresh, and modern aesthetic. Key elements include:
• Minimalist design with ample white space.
• High-quality images and graphics.
• Consistent use of the client’s brand colours and fonts.
• Intuitive navigation and a user-friendly interface.

Blog Functionality

The blog should be fully integrated into the website and include:
• Easy-to-use content management system (CMS) for posting new articles.
• Categories and tags for organising posts.
• Commenting system to encourage engagement.
• Social media sharing options.
• Search functionality to find specific posts.

Technical Requirements

• Responsive design to ensure compatibility with all devices.
• SEO optimisation to improve visibility on search engines.
• Fast loading times for optimal user experience.
• Secure hosting and robust cybersecurity measures.
• Integration with social media platforms.