The Company:

A1 Refurb are a re seller of refurbished Laptops and Workstations.

The Website Design Brief:

A1 Refurb seeks a comprehensive overhaul of their current online presence to better showcase their products and services. The desired outcome is a clean, modern, and user-friendly website that performs seamlessly across all devices, along with a comprehensive rebranding effort to include letterheads, stationery, and HTML marketing materials.

Objectives

• Website Design: Develop a new website that reflects A1 Refurb’s modern and professional image. The design should be clean, intuitive, and easy to navigate, ensuring a positive user experience on desktop, tablet, and mobile devices.
• Rebranding: Create a cohesive and updated brand identity, including the design of new letterheads, stationery, and HTML marketing templates, to ensure consistency across all customer touchpoints.
• Online Presence: Enhance the company’s online visibility and functionality, enabling customers to easily find and purchase products online.

Key Deliverables

• Design and development of a fully responsive website
• Creation of a modern and cohesive brand identity
• Design of new letterheads and stationery
• Development of HTML marketing templates

Design Requirements

• Clean and Modern Aesthetic: The website should feature a sleek, professional look with a focus on simplicity and ease of use.
• User-Friendly Interface: Ensure that the website is intuitive and easy to navigate, with a streamlined user journey from landing to purchase.
• Responsive Design: The site must be fully functional and visually appealing on all devices, including desktops, tablets, and smartphones.
• Brand Consistency: The branding elements (logo, colour palette, typography) should be consistent across the website, letterheads, stationery, and HTML marketing materials.

Technical Specifications

• Compatibility with all major browsers (Chrome, Firefox, Safari, Edge)
• Integration with existing e-commerce platforms and payment gateways
• SEO optimisation for improved search engine ranking
• Analytics integration for monitoring site performance and user behaviour