The Company:
Telefonic offers a complete bespoke solution and flexibility to build a communication package to small-medium businesses to large corporate companies. They supply and maintain Business Telephone Systems, Landlines, Broadband, and Mobiles.
The Brief:
The purpose of this project is to rebuild and redesign the current Telefonic website, ensuring it aligns with the latest web technologies and visual trends. Telefonic aims to enhance the user experience and engagement through a modern, visually appealing design while incorporating a comprehensive content management system (CMS) for improved site management and marketing flexibility.
Objectives
• Modernisation: Update the website’s design to reflect contemporary web design trends and technologies.
• User Experience: Improve the overall user experience, making the site more intuitive and user-friendly.
• Content Management System: Implement a robust CMS to facilitate easy content updates and management, particularly for marketing campaigns.
• Flexibility and Scalability: Ensure the website is flexible and scalable to accommodate future growth and technological advancements.
Scope of Work
• Design and Development: Create a new, responsive design that works seamlessly across all devices (desktop, tablet, and mobile).
• Content Management System: Integrate a user-friendly CMS that allows for easy updates and content management.
• SEO Optimisation: Ensure the website is optimised for search engines to improve visibility and rankings.
• Performance Optimisation: Improve site speed and performance to enhance user experience.
• Testing and Quality Assurance: Conduct thorough testing to ensure the website functions correctly across all browsers and devices.
• Launch and Post-Launch Support: Provide support during the launch phase and post-launch to address any issues or further optimisations.
Target Audience
The redesigned website should cater to Telefonic’s diverse audience, which includes:
• Existing Clients: Individuals and businesses currently using Telefonic’s services.
• Potential Clients: Prospective customers looking to learn more about Telefonic’s offerings.
• Partners and Investors: Stakeholders interested in Telefonic’s business and financial information.
Design Guidelines
The new design should reflect Telefonic’s brand identity and values. Key considerations include:
• Brand Consistency: Ensure the design is consistent with Telefonic’s branding, including colours, fonts, and logos.
• Visual Appeal: Create a visually engaging design that captures the attention of users.
• Ease of Navigation: Design an intuitive navigation structure that allows users to find information easily.
• Accessibility: Ensure the website is accessible to users with disabilities, adhering to WCAG guidelines.
Technical Requirements
The website should be built using the latest web technologies and best practices. Key technical requirements include:
• Responsive Design: The website should be fully responsive and function seamlessly on all devices.
• Browser Compatibility: Ensure compatibility with all major browsers, including Chrome, Firefox, Safari, and Edge.
• SEO Best Practices: Implement SEO best practices to enhance search engine visibility.
• Security: Ensure the website is secure and protected against potential threats.
Content Management System
The CMS should allow for:
• Easy Updates: Enable Telefonic’s team to easily update content, images, and other media.
• Marketing Campaigns: Facilitate the creation and management of marketing campaigns with flexibility.
• User Permissions: Allow for different levels of user access and permissions for content management.
• Analytics Integration: Integrate with analytics tools to track website performance and user behaviour.