The Company:
Focus provide leading IT and communications services to help drive your business forward. With over 20 years’ experience, their team of experts can help you with everything from managed IT services and cyber security to remote working and cloud solutions.
The Brief:
Our goal is to rebuild and redesign the current Focus site, ensuring it is up to date with the latest web technologies and visual trends. This project aims to create a modern, responsive, and user-friendly website that effectively communicates Focus’s brand and services.
Objectives
• To update the site with contemporary web design principles and aesthetics.
• To integrate a fully-fledged content management system (CMS) for greater flexibility in updating the site.
• To enhance user experience (UX) and user interface (UI) for better engagement and conversion rates.
• To ensure mobile responsiveness and cross-browser compatibility.
• To improve site performance and loading times.
Target Audience
Our target audience includes existing and potential customers, industry professionals, and stakeholders. The site should cater to users of varying technical abilities and provide easy navigation and accessibility.
Design and Aesthetic
The new design should reflect the Focus brand’s identity: professional, innovative, and forward-thinking. We aspire to a clean, modern, and visually appealing layout that incorporates the latest design trends while maintaining the brand’s integrity.
Content Management System (CMS)
The chosen CMS should offer:
• Ease of use for non-technical staff.
• Flexibility to support marketing campaigns, news updates, and content changes.
• Customisable templates and modules.
• SEO-friendly features.
Functionality Requirements
• Responsive design across all devices and screen sizes.
• Improved navigation and user flow.
• Integration with social media platforms.
• Contact forms, newsletters, and other interactive elements.
• Analytics and performance tracking tools.
Technical Requirements
• Latest HTML5, CSS3, and JavaScript frameworks.
• Optimised for speed and performance.
• Secure and compliant with data protection regulations.
• Scalable architecture to accommodate future growth.